It is no secret that there is an increasing demand for short run digital label technology. With the rise in private labels, there has been a corresponding demand in the need for shorter runs, higher degrees of personalization and reduced turnaround times. Digital label printing has carved out its niche in the print and packaging market and defined its place for those who are weighing the transition to digital label printing.
For the converter, an understanding has been established that digital printing is not going to replace the existing technology, but rather, compliment the current resources in the production workflow. More information has come available and users are now able to determine the crossover points for jobs currently being done on conventional presses. This is the largest benefit for the converter, as they will be able to reduce their costs and see a quicker return on investment by offsetting jobs that were previously done by larger printers. By adding digital technology to the product fold, converters/printers will have the added benefit of being able to:
- Digitally job cost within seconds, and give quotes based on the pricing model chosen
- Accept smaller jobs and produce a higher profit based on reduced setup costs, quantities needed, and turnaround times
- Increase label creativity by using offline options such as UV coating, lamination, foil stamping and slitting options to name a few
- Offer the ability for start-ups/small businesses an easier way to enter the market with more personalized branding approach at a cost-effective rate
The APEX 1290 and EDGE 850 digital label printers have the ability to produce professional-grade short run labels with brilliant and consistent color, from the first label to the last. This digital printer has a wide degree of substrate flexibility and rolls can be purchased from appointed converters throughout the world. For companies that require precise colors to be used with their branding, the Harlequin® RIP allows for complete color management and is capable of producing approximately 82% of the Pantone® color gamut.
These platforms were designed to be highly configurable and allow users to pair it up with offline finishing systems or be used as a standalone roll to roll printer - making it a complete digital label printing solution. This printer can purchased or leased from distributors throughout the world, contact us for more information.